这是IT业创业者的一个经验总结，仔细想想，这些经验和我们修行上多么相似啊？我们不断地读书读经与人交流，不断地在脑海里模拟佛法的内容，然后在思维想象产生各种悟各种自以为有所得。 这和IT创业者天天依靠凭空想象的点子没有什么分别的。

佛法是最具实用性的一门学科，三十七道品乃至菩萨六度万行，都是用来解决实际问题的。 解决一个问题，便向道一分，解决很多问题后，才开始有些境界所得。 犹如这些IT创业者，解决一个问题，便落实一分事业，解决很多问题后，就是一个生命力旺盛的大公司出现了。

连为了钱的人都知道需要务实才能有用，何况是我们这些为了解决生死大难的人呢？

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自从搬到纽约的几个月内，我发现我和以前的一些创业朋友们又联系上了。很多朋友都找我聊他们的想法、点子，并急切的寻求反馈。上周在旧金山，我的一个做技术的朋友问我有没有好的创意，我感到很尴尬。我不止一遍的讲过我在去年学到的最大的教训：停止创造点子，开始解决问题！

创业的点子几乎都是会失败的，这是公认的事实。从去年的夏天到秋天，我一直在做一个书签（bookmark）内容网站。这个项目的结果表明，书签对 于很多人来讲并不是个问题。也就是说大部分人对于目前的书签工具是满意的。而书签并不是一个可持续的生意。我尝试在一个创意的点子上建立商业，我失败了。

我承认我目前的想法不是我自己天然形成的。一位著名的硅谷投资人跟我说“停止创造点子，想想有什么问题值得去解决”。像我一样年轻的创业者去发现一个成熟的问题是很困难的，因为我们缺乏经验。比如说，ZenPayroll 可以让公司的支付流程很简单。在我自己开公司之前，我永远也不会理解支付流程的痛苦。ZenPayrll 的这哥们儿发现了，并解决了这个问题。

于是我开始列出我生活中遇到的问题，从早上睁开眼到我上床睡觉。最终，我把问题的范围缩小到我认为最重要的问题：超量的邮件。之前还可以忍受简单处理一下这个问题。但是被动的处理问题对于创业者来说是要不得的。我提醒你不要忽视你的潜意识，发现你生活中的痛点！

所有成功的公司都可以和解决问题划等号。Mark Zuckerberg 创建 Facebook 是为了在哈佛校园里认识更多妹子。Google 那帮人是为了查找组织的信息。Glider是为了解决Email过量的问题。

下面你要带着你的问题去做以下步骤：

1. 验证你的问题

谁需要解决这个问题？是否有市场存在？

创建一个页面简洁、明确的描述你的问题和方案

2. 持续的追求市场吻合

你的产品是否符合市场需求？

请注意：你也许会创建一个没有市场的产品。当你的产品和市场吻合的时候。你会自然的获得关注，很对事情会快速明朗。让产品符合市场也许是创业公司最重要的事情。

3. 扩大规模

http://www.open-open.com/news/view/ce8b9e

英文原文 http://jmarbach.com/solve-problems-dont-build-ideas

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Solve Problems. Don’t Build Ideas.

In the past couple of months since moving to New York City I’ve found myself reconnecting with some of the entrepreneurs who I had known since the beginning of my journey. Many of my closest friends come to me with their ideas, seeking feedback like any hustling entrepreneur. And then last weekend in San Francisco one of my tech friends asked for ideas to work on. I almost cringed. Again and again, I have retold one of my greatest lessons learned in the past year:

Stop building your idea. Start solving a problem.

Startup ideas are bound to fail. This is not something that I realized until I tried to build one myself. Throughout last summer and the fall I had pitched an idea for a bookmark curation site. As it turns out, it’s not a compelling problem for many people. To cut to the chase, the average consumer can live without an improvement to their current bookmarking tool. And the business for bookmarking isn’t highly sustainable. I tried to build a business from a startup idea, and I failed.

I admit it wasn’t my natural inclination to drop an idea all of the sudden and begin exploring problems. I had the support of one of the godfathers in Silicon Valley (confidential for now), and I will never forget his advice. He said to stop thinking of startup ideas to build and instead think of problems to solve. Young founders such as myself are notoriously challenged with discovering ripe problems in the world because we don’t have much real world experience. To give you context, consider this example: ZenPayroll makes the process of setting up payroll for your company very easy. I would have never understood the painful payroll process until I started a company. Luckily the guys at ZenPayroll previously discovered this, and so they’re solving a huge problem for small business owners.

I immediately began to list the problems in my life. From the moment I woke up until I went to sleep, I wrote down all of the problems I noticed all day long for a week. Eventually I narrowed down the list to one of my most significant problems: email overload. Up to that point I had been okay with simply dealing with the problem. Passively dealing with a problem is the exact opposite mentality of an entrepreneur.

I did not consciously think of the email overload problem or solutions until I shifted that mindset from idea building to problem solving. I caution you to not over think your subconscious. Instead you should closely observe the painful or inefficient processes in your life.

You can toss nearly every successful company into the problem solving equation. Mark Zuckerberg is introverted and he needed a way to find more cute girls at Harvard. He built Facebook to solve his problem. The guys at Google did the same for finding and organizing information. Glider aims to solve problems related to email overload.

So, where do you begin to look for problems? Ask yourself the questions: What do I want to make absurd two years from now? What products can I not live without? As I mentioned a couple of months ago, I believe the next big technology companies will be lifestyle automation companies.

Next, take your problem and follow the startup process:

1. Validate your problem.

■Who needs this solution to the problem? Is there a market for the solution?

■Setup a landing page in this format to be sure the solution to your problem is clear and concise.

■The problem is in the headline and the three bullets highlight the minimum features.

2. Relentlessly pursue product/market fit.

■Have you made a product that satisfies the needs of the market?

■Caution: Sometimes you might build a product that has no market. Also known as a startup idea.

Tips from Joel Gascoigne, Founder of Buffer:

When you reach product/market fit you essentially have built something people want. You naturally get traction, and things unfold very quickly. Reaching product/market fit is perhaps the most important thing for a startup. Andreeson puts it this way:

“Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to.”

3. Scale.

■Repeat what worked in step two.

And it’s as simple as that! Let me know if you need any help.